Press Release

AFL-CIO Launches Largest Digital Ad Campaign in Federation’s History

Ads Will Reach More than 10 Million Voters in 15 States—Watch Here

Three weeks before Election Day, the AFL-CIO has launched a massive digital ad campaign to mobilize working people across the country. This latest piece of a multifaceted political program will deploy a blend of Facebook, Instagram and Google ads to boost labor-endorsed candidates in 27 gubernatorial, Senate and House races.

This single largest digital ad buy in the AFL-CIO’s history will reach more than 10 million voters in 15 states by Election Day. It is part of a broader get-out-the-vote campaign that includes a nationwide member-to-member field program, direct mail and radio ads.

“In these final weeks, the labor movement is going to bring it home for pro-worker candidates at every level,” said AFL-CIO Communications Director Josh Goldstein. “For months, we’ve been mobilizing our members and getting ready for this moment, winning key victories along the way. Now, we’re poised for a labor wave across the country and this creative digital campaign is a key part of it.”

Stacey Abrams
AFL-CIO

“On November 6, stand with the candidate who supports the right to collectively bargain, works to increase your wages and makes sure every student in Georgia gets a quality education,” urges one ad targeting working Georgians. “Go vote for Stacey Abrams, a governor for working people.”

The campaign, in the following states, will run through Election Day:

Arizona
Colorado
Florida
Georgia
Illinois
Indiana
Iowa
Michigan
Minnesota
Missouri
Montana
Nevada
Ohio
Pennsylvania
Wisconsin

Contact: John Weber (202) 637-5018