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Maine AFL-CIO Is Using All the Digital Tools in Its Toolbox to Help Workers

Cynthia Phinney
Maine AFL-CIO

With unprecedented numbers of Mainers out of work due to the coronavirus pandemic, the state’s labor movement is deploying digital tools in innovative ways to help workers who are being impacted by COVID-19. The Maine AFL-CIO is using a full range of online platforms to support those who are applying for unemployment insurance (UI) and pressure policymakers to fix the system.

Like many states, Maine’s UI system was unprepared for the crisis and has been overwhelmed by the volume of claims. President Cynthia Phinney (IBEW) of the Maine AFL-CIO explained: “After eight years with an anti-worker governor, there are so many hurdles that people have to jump through to access the benefits that they’re entitled to. The system was designed to prevent people from getting even a single dollar if they’re not supposed to, rather than have as its top priority helping workers who are unemployed.”

The state federation is responding to this challenge by using all the digital tools in its toolbox. There is a new page on its website devoted to providing UI assistance, including a form for workers to ask questions and request help. The form includes a spot for workers to fill in their union affiliation so the state federation can refer them to trained organizers and activists from their own union who can help. “If a person can be connected with someone from their union, all the better,” Phinney said.

In addition, the Maine AFL-CIO created a Facebook group where people can ask questions, talk about common problems and learn how to overcome them. More than 1,000 Facebook users have joined. “It’s developed beautifully because people who are part of the group are answering questions for other people and sharing their experiences,” Phinney said.

“We trained a lot of people to help unemployed workers fill out their UI forms. They’re helping workers get their claims approved so they can avoid a dragged-out process,” Phinney said. The state federation worked with Maine Equal Justice and the state's Department of Labor to host a webinar on changes to the UI system to accommodate workers impacted by the pandemic.

And Maine’s labor movement is helping more than just union members; unrepresented workers are being assisted as well. The state federation has helped about 3,000 individuals seeking UI assistance. “Many of them are just so grateful to have found somewhere where someone will answer their questions,” Phinney explained. She said that for many unrepresented workers looking for help with their UI application, this is their first contact with a labor union organization.

The state federation also has launched a direct email campaign to pressure lawmakers to improve the system and has hosted online meetings with Maine’s congressional delegation focused on promoting America’s Five Economic Essentials. They also hold Zoom press conferences that are well-attended by reporters to get the word out about a range of issues, including the state’s UI system and the need for more personal protective equipment for front-line workers.

“This is a moment when people across the country are seeing workers as we have always seen workers: essential,” Phinney said. “Tell your stories and help other workers to get their stories out, because those stories are what bring us together and start us on the road to becoming stronger.”