On April 9, 2007, Santiago Rafael Cruz was assassinated in the Farm Labor Organizing Committee (FLOC) office in Mexico. The organizer gave his life in service of trying to improve the lives and workplaces of farm laborers. In his honor, FLOC will picket nationally outside 7-Eleven, Circle K, Kangaroo Express and Wawa convenience stores, calling on the corporations that run these stores to stop selling VUSE e-cigarettes.