See Samples of the Ads: http://www.kochsisters.org/ads/
(Washington, DC, September 5, 2014) – A new digital ad campaign begins rolling out today in a second wave of advertising that is part of the AFL-CIO’s new “Koch Sisters” campaign.
The digital campaign is being placed in tandem with the television advertising campaign to reach a wide variety of audiences. Harnessing the power of big data and cross-platform advertising techniques, audiences will see these ads across their devices – no matter where they are.
The display ads feature content that furthers the Koch Sisters’ message of supporting the middle class and working family values. This component of the campaign will reach visitors on a range of political and news related websites such as Huffington Post, MSNBC, Firedog Lake and more.
The Koch Sisters – launched Thursday – is a multifaceted campaign featuring two women, Karen and Joyce, who share the same last name, but not the same values, as the Koch brothers. The Koch Sisters are women who have worked hard their entire lives and want to ensure that the economy benefits working families, not just big corporations. Though this campaign, the Koch Sisters will bring the issues most Americans care about – from fair wages to protecting Social Security – to the forefront of the political debate.
Contact: Josh Goldstein (202) 637-5018