If an investor was searching for the country’s most explosively successful commodity, they might look to the ground for natural resources or to Wall Street for some new financial instrument. But, the most meteoric success story can be found virtually all around us—in the booming video game industry. Growing by double digits, U.S. video game sales reached $43 billion in 2018, about 3.6 times greater than the film industry’s record-breaking box office.